Social intelligence and the Biology of leadership, mixed with tomato sauce

So, we talked about the HBR article, social intelligence and the biology of leadership. 

It was a tiny iceberg

But it rocked my world

*

So ever since little I had this dilemma

I liked talking to people

But they didn't like talking to me

I would work hard to be social in order to make friends, but there were always people in the class who would just be sitting there and making friends 

I envied those people who would have the natural talent of attracting people. 

BUT NEVER REALLY THOUGHT WHY THEY COULD DO IT

Charisma is not innate, it is acquired

well I guess it could be something you are born with as well

Steve jobs

Robert Friedland

had acquired it from

This article has introduced me to this theory. Now I would like to know 

HOW to gain Social Intelligence

*

So I was looking up about this guy named Malcolm Gladwell

in hopes of finding out more about social intelligence 

and came up to this video

This guy 

Keeps on talking about 

This guy

and

This Tomato Sauce

WTH?

Where did Social Intelligence go?

But I decided to listen to him talk about Howard Moskowitz and his revolution on tomato sauce

(Gladwell was a good presenter anyways)

and it was super interesting!

Howard Moskowitz did three things

1 consumers don't know what they want

2 democratized what we think about taste

3 movement from search of universals to individuality

#1 asking consumers what kind of tomato sauce they like will not come up with a valid result. People have subliminal tastes that they cannot declare

#2 there is no hierarchy in tomato sauce. there is no better tomato sauce

#3 there is no universal tomato sauce that will satisfy everyone. It is important to put people in multiple clusters and provide them with what each cluster wants.

Pretty cool, huh?

I better get to work on the new article Ken gave us....

End